Whether a brand needs a clear CRM or clienteling strategy, a more sophisticated lifecycle program or hands-on Klaviyo expertise, Cristina brings senior-level experience without the overhead of a traditional agency.
Build a clear, commercially focused CRM strategy aligned to your brand, customer and business objectives. From channel planning and customer lifecycle strategy to annual roadmaps and prioritisation.
Design customer journeys that move beyond campaigns and build long-term relationships. From welcome and onboarding through to post-purchase, win-back, VIP and loyalty — every touchpoint has a role to play.
Get more from your CRM platform. Audit, restructure and optimise your Klaviyo setup — including segmentation, flows, campaigns, personalisation, SMS and reporting.
Turn customer data into actionable insight. Develop smarter segmentation, customer audiences and lifecycle strategies that drive more relevant communications and better commercial outcomes.
Create experiences that make your best customers feel recognised. From VIP and surprise-and-delight programs to clienteling strategy and technology — connecting digital and physical customer experiences.
Understand what's working, where the opportunities are and what to do next. Using customer and channel performance data to identify growth, retention and increased customer value.
Senior CRM expertise when you need it — without committing to a full-time hire. Ideal for brands building their CRM function, navigating growth or needing experienced leadership for a specific transformation or project.
Strategy first. Customer obsessed. Commercially minded. Great CRM isn't about sending more emails. It's about understanding your customer, knowing what they need next and creating experiences that make them want to come back.
1. Understand
From trading and CRO to lifecycle marketing, media planning, and team mentorship, services are designed around the unique needs, structures, and ambitions of each brand. This approach is suited to both emerging and established businesses seeking a trusted partner who can drive commercial outcomes and provide strategic guidance on exactly where to focus efforts, resources and budget to achieve their goals.
2. Strategise
Turns insight into a clear, prioritised roadmap. Focus on the opportunities that will genuinely move the needle — rather than adding complexity for the sake of it.
3. Activate
Strategy only matters when it gets implemented. Work hands-on across CRM and clienteling platforms, lifecycle journeys, segmentation, campaigns, personalisation and customer experiences.
4. Optimise
CRM is never finished. Continuously test, learn and refines using customer behaviour and performance data to improve engagement, retention and revenue. The result is CRM that feels personal and relevant to the customer — and commercially valuable to the brand.
Build a clear, commercially focused CRM strategy aligned to your brand, customer and business objectives. From channel planning and customer lifecycle strategy to annual roadmaps and prioritisation.
Design customer journeys that move beyond campaigns and build long-term relationships. From welcome and onboarding through to post-purchase, win-back, VIP and loyalty — every touchpoint has a role to play.
Get more from your CRM platform. Audit, restructure and optimise your Klaviyo setup — including segmentation, flows, campaigns, personalisation, SMS and reporting.
Turn customer data into actionable insight. Develop smarter segmentation, customer audiences and lifecycle strategies that drive more relevant communications and better commercial outcomes.
Create experiences that make your best customers feel recognised. From VIP and surprise-and-delight programs to clienteling strategy and technology — connecting digital and physical customer experiences.
Understand what is working, where the opportunities are and what to do next. Using customer and channel performance data to identify opportunities for growth, retention and increased customer value.
Senior CRM expertise when you need it — without committing to a full-time hire. Ideal for brands building their CRM function, navigating a period of growth or needing experienced leadership for a specific transformation or project.