Cristina Boydell is a senior CRM marketing specialist with 15+ years' experience building customer retention strategies for some of Australia and the UK's most recognised luxury and premium brands.

She specialises in turning customer data, technology and insight into CRM strategies that drive meaningful engagement, stronger retention and higher lifetime value.

Across in-house and agency roles, working across the full customer lifecycle — from acquisition and onboarding through to retention, loyalty, VIP and clienteling. Led CRM functions at ZIMMERMANN and SARAH & SEBASTIAN, advised luxury brands through agency-side roles in London, and worked across global markets including Australia, the US, UK, Europe and Asia.